Time passed, the second generation assumed full time positions within the company and pastries were introduced to the product line. By the mid-1950s, the city of Everett was undergoing urban renewal and the company was forced to relocate. Although reluctant to do so, the move proved to be a blessing in disguise. The bakery moved down the street, while expanding into a larger, more modern facility. “New England’s Most Modern and Finest Bakery” was born! Rising to the challenge, the “Midnight Baker’s” reputation became legendary. Customers came from miles around, lining up outside for Piantedosi’s fresh pastries and breads. Maintaining the tradition of commitment to quality and service through transition became the hallmark of the Piantedosi Baking Company.